Cases

Be inspired

Nespresso Academy

Make sure that our sales team and consultants execute every customer contact perfectly and turn them into real brand ambassadors. With this challenge, Nespresso turned to HBtraining for help. Having 32 different types of coffee and a big turnover of employees alone, this was a huge challenge.

Field Merchandising Programme

With more than 400 shops in The Netherlands, it is essential for Shell to generate as much turnover as possible from these shops. In order to reach this objective, it is important that the customer plays a central role and that all the shops start selling more products and services. For this reason, Shell has developed the Field Merchandising Programme.

Mercedes C-Sales training programme

For her new salespeople, Mercedes-Benz has developed a training programme: C-sales, also known as Certified Sales. This programme is based on seven competencies that a Mercedes-Benz salesperson should have to a sufficient extent.

Unilever Junior District Manager Academy

HBtraining developed a blended learning journey for Unilever’s junior district managers. The purpose of the training programme was to learn how to communicate effectively, in order to build stronger customer relations and obtain better results. 

Onboarding of promoters

Hamilton Bright Brand Activation provides brand activation and sales promotion for many A-brands. They do this on and around the shop floor, but also at company events. HBtraining has developed an onboarding programme for all new Hamilton Bright Brand Activation team members, who have the role of sales and event promoters. This training enables the employees to become productive in their role rapidly and gives them a warm welcome too. Since promoters mainly work for brands in shops, another aim is to teach and inform the target group about Hamilton Bright Brand Activation and to make them more committed.

Coachview simulation

Coachview is a software package in which training programmes and courses can be organised, registered and administered. HBtraining has developed a learning journey in which the use and application of the Coachview training portal plays a central role.

Optimal connection with the customer

KPN’s objective is to become The Netherlands’ most customer friendly company. One element that needs to be addressed in order to reach this goal is training the call center representatives. By doing so, they can optimally connect with the customer and provide the best offers.

Learning pathways & onboarding programme

Hamilton Bright provides a variety of sales and marketing services, which aim at influencing the consumer’s purchasing process. The quality of Hamilton Bright’s services is determined by its employees. Therefore, Hamilton Brights motto has been the same for years: ‘Hire on attitude, train on skills.’