For her new salespeople, Mercedes-Benz has developed a training programme: C-sales, also known as Certified Sales. This programme is based on seven competencies that a Mercedes-Benz salesperson should have to a sufficient extent.
Becoming a full-fledged salesperson
The duration of the training programme is one year. The programme consists of 10 trainings that are offered to the salesperson in a blended way. Besides, the participant is assigned a coach that mentors him during the one-year journey, in collaboration with the participant’s sales manager. After this year, the participant has grown into a full-fledged salesperson.
HBtraining has developed the Mercedes-Benz training platform in cooperation with AutomotivePlus. Preliminary assignments and relevant information about the live training can be found on the platform. Secondly, the participant can find matters as self-assessments, competency tests and 360 degrees feedback. Furthermore, new knowledge tests are added quarterly and are linked to the salesperson’s performance.