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Cases

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Mercedes C-Sales training programme

For her new salespeople, Mercedes-Benz has developed a training programme: C-sales, also known as Certified Sales. This programme is based on seven competencies that a Mercedes-Benz salesperson should have to a sufficient extent.

Becoming a full-fledged salesperson

The duration of the training programme is one year. The programme consists of 10 trainings that are offered to the salesperson in a blended way. Besides, the participant is assigned a coach that mentors him during the one-year journey, in collaboration with the participant’s sales manager. After this year, the participant has grown into a full-fledged salesperson.

Online training

HBtraining has developed the Mercedes-Benz training platform in cooperation with AutomotivePlus. Preliminary assignments and relevant information about the live training can be found on the platform. Secondly, the participant can find matters as self-assessments, competency tests and 360 degrees feedback. Furthermore, new knowledge tests are added quarterly and are linked to the salesperson’s performance.

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Product field training Google

"Hey Google, how hot is it today?" Your Google Assistant can help you with more than a million actions, our houses are increasingly becoming "smart homes" and technology is developing rapidly. Retail chains in consumer electronics have a huge product range, products with all kinds of new technical gadgets. For these chains, such as MediaMarkt, Coolblue and BCC, it is therefore extremely important that their sellers have sufficient knowledge about all these products. And this knowledge is provided by the product brand.

Jumbo Extra's

Jumbo Extras is Jumbo's new customer program. This allows customers to save for free groceries, discount on trips and fun extras. To bring Jumbo Extras to the attention of customers, Jumbo uses hosts. To prepare these hosts for their role, HBtraining developed an e-learning for Jumbo.

Nespresso Academy

Make sure that our sales team and consultants execute every customer contact perfectly and turn them into real brand ambassadors. With this challenge, Nespresso turned to HBtraining for help. Having 32 different types of coffee and a big turnover of employees alone, this was a huge challenge.

Unilever Junior District Manager Academy

HBtraining developed a blended learning journey for Unilever’s junior district managers. The purpose of the training programme was to learn how to communicate effectively, in order to build stronger customer relations and obtain better results.