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Cases

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Nespresso Academy

Make sure that our sales team and consultants execute every customer contact perfectly and turn them into real brand ambassadors. With this challenge, Nespresso turned to HBtraining for help. Having 32 different types of coffee and a big turnover of employees alone, this was a huge challenge.

HBtraining has developed a multiple-element solution: learning on the job, e-learning and semi-annual live training. The online training consists of three parts. Firstly, it has a coffee academy, which gives information about machines, types of coffee, services and processes. Secondly, it comprises a sales academy, where everything is focused on sales skills. Thirdly, there is an advance coffee module, which gives in-depth informations about coffee. The online training is adaptive and responsive. A Memo-trainer provides personalised daily repetition, in order to ensure knowledge retention.

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Product field training Google

"Hey Google, how hot is it today?" Your Google Assistant can help you with more than a million actions, our houses are increasingly becoming "smart homes" and technology is developing rapidly. Retail chains in consumer electronics have a huge product range, products with all kinds of new technical gadgets. For these chains, such as MediaMarkt, Coolblue and BCC, it is therefore extremely important that their sellers have sufficient knowledge about all these products. And this knowledge is provided by the product brand.

Jumbo Extra's

Jumbo Extras is Jumbo's new customer program. This allows customers to save for free groceries, discount on trips and fun extras. To bring Jumbo Extras to the attention of customers, Jumbo uses hosts. To prepare these hosts for their role, HBtraining developed an e-learning for Jumbo.

Mercedes C-Sales training programme

For her new salespeople, Mercedes-Benz has developed a training programme: C-sales, also known as Certified Sales. This programme is based on seven competencies that a Mercedes-Benz salesperson should have to a sufficient extent.

Unilever Junior District Manager Academy

HBtraining developed a blended learning journey for Unilever’s junior district managers. The purpose of the training programme was to learn how to communicate effectively, in order to build stronger customer relations and obtain better results.